Use a great photo to make a first impression
You've heard the saying "pictures are worth a thousand words." They are worth even more than that on your Move Your Mountain campaign. Your photo is the FIRST thing potential donors will notice on your campaign site.
Use an amazing PHOTO or VIDEO to represent your campaign. Make sure it is clear and eye catching! It should create a big reaction when someone sees it, like "WOW!" or "Awe!" Try to use photos of the people involved.